The perception between family takaful and life insurance among community in Bukit Payong, Terengganu / Muhammad Syamil Mohd Kama

Research investigating the perception of Family Takaful and conventional life insurance among the community in Bukit Payong, Terengganu. It aims to understand how religious beliefs, cultural norms, socioeconomic factors and personal experiences influence insurance choices in a predominantly Muslim context. Bukit Payong, reflecting Malaysia's rich Islamic heritage, offers a unique environment to study these dynamics. The study identifies key drivers and barriers that influence insurance decisions, highlighting the role of financial literacy and awareness in shaping consumer behavior.Through quantitative studies, including surveys and secondary data analysis, the research provides insights into community awareness and preferences. This research is based on data and information obtained from a questionnaire that has been conducted and answered by residents of Bukit Payong who participated as study participants regarding their perception of Family Takaful and conventional life insurance, based on their financial understanding as a financial protection measure to support daily needs them.This research contributes to the academic literature on Islamic finance and consumer behavior, offering practical implications for policy makers and industry practitioners. By addressing knowledge gaps, it aims to foster financial inclusion, ethical financial principles, and community empowerment, ultimately promoting a more inclusive and resilient financial ecosystem in Bukit Payong and similar contexts.The data collected was analyzed to find out the level of understanding of the Bukit Payong community towards Family Takaful and conventional life insurance, especially among those who understand the principles of Shariah and the ethical values offered by Takaful products. The research results also suggest that more ethical and conscious financial management practices are needed to improve financial literacy among Bukit Payong residents. This research is expected to contribute to the planning and management of financial literacy as well as increase the level of awareness and understanding of the difference between Family Takaful and conventional life insurance among this community.