HeatMate Company Sdn Bhd / Nur Liyana Afiqah Mohd Tuah ... [et al.]

Mohd Tuah, Nur Liyana Afiqah and Zainuddin, Nur Fatin Nadzirah and Mohd Sha’auzi, Muhammad Nasrulhakim and Abd Razak, Muhammad Safwan Hilmi and Shahrin, Syahmi Syazwan (2025) HeatMate Company Sdn Bhd / Nur Liyana Afiqah Mohd Tuah ... [et al.]. [Entrepreneurship Project] (Submitted)
Abstract

The HeatMate Company Sdn Bhd is a partnership-based business which consists of five partners. Each partner holds a significant role within the company, and each is responsible for managing a specific task. The positions assigned for the partners are General Manager, Administration Manager, Operational Manager, Financial Manager and Marketing Manager. Each manager plays a significant role in developing this business and makes their own contribution to the success of this company. HeatMate Company Sdn Bhd operation will be held in a three-store shop lot at 6, Persiaran Perdana, Jalan PJU 9, Bandar Sri Damansara, 52200 Kuala Lumpur. Additionally, this location is in a business hub which is surrounded by residential areas. Our physical retail store is expected to open on 19 August 2025 and will be open from Monday to Saturday while it is closed for Sunday. The customers can browse and shop in our physical stores. We are mainly focused on selling our products in store and utilizing online platforms (websites etc.) to attract and maintain customer engagements on top of conducting a small percentage of customers’ shopping. We also create our electric lunch box collection carefully to ensure that it is comfortable, versatile, functional, innovative, inclusive, and of high quality. Our lunch box offerings are priced between RM100 to RM150. Overall, we target young adults and adults who are interested in or need durable and versatile electric lunch boxes that fit into any contemporary lifestyle trends. The creation of our brand tagline, " Stay Warm, Stay Cozy, Anywhere with HeatMate," helps resonate with targeted customers.

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