Babylilo Enterprise / Nur Sofiah Mohd Hadzir ... [et al.]

Mohd Hadzi, Nur Sofiah and Adnan, Nurul Hidayah and Jasmi, Nazmira Izaty and Syukri, Nurul Hanisah (2025) Babylilo Enterprise / Nur Sofiah Mohd Hadzir ... [et al.]. [Entrepreneurship Project] (Submitted)
Abstract

Babylilo Enterprise is committed to providing innovative solutions for modern parents through our flagship product, the self-heating baby bottle. Our mission is to simplify the parenting experience by offering a practical, safe, and efficient solution for warming baby bottles. With this self-heating bottle bottle, parents no longer need to rely on microwaves or stoves, making it the ideal choice for busy families who prioritize convenience and peace of mind. Besides, we understand the busy lifestyles of today's parents and strive to meet their needs, especially working parents. Our self-heating baby bottle is designed to ensure a safe and controlled warming process, giving parents the confidence to feed their babies easily, anytime and anywhere. Next, we are excited to introduce this innovative product and enhance the baby care experience. Babylilo aims to become a leader in the baby care industry by forming strategic partnerships with leading brands like My Lovely Baby, Mamakiddies and Babyland Malaysia, as well as utilizing e-commerce platforms such as Lazada and Shopee to reach a wider market. Our marketing strategy will focus on product awareness through digital campaigns, influencer collaborations, and attractive promotions to encourage purchases and boost sales.

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