Industrial training report: TM Technology Sdn. Bhd. / Muhamad Zarith Ezzani Jawardi

The internship report covers the student's six-month training period at Unifi TvTM Technology Sdn. Bhd., I gained hands-on experience in the telecommunications and entertainment industry, focusing on marketing strategies, content management, and customer engagement. I collaborated with various teams to support promotional campaigns, analyze viewer insights, and enhance user experience on the platform. My role allowed me to develop skills in digital marketing, market research, and data analysis while gaining a deeper understanding of the pay-TV and streaming landscape. This experience has strengthened my ability to adapt to a fast-paced environment, work cross-functionally, and contribute to innovative initiatives within the media and entertainment sector. The report concludes with a detailed SWOT analysis. The company's strengths include a strong brand reputation , such as the Unfi TV platforms, which they have their own program section. Weaknesses identified include high of pricing. Among the competitor, which could make Unifi TV have to compete with their rival such as Time. The internship experience reinforced the importance of innovation, data-driven decision-making, and customer-centric strategies in sustaining Unifi TV's market position. This internship not only provided a deep understanding of content operations but also honed skills in media strategy, event coordination, and competitive analysis, equipping the intern with valuable industry insights for future career growth in digital marketing and media management.