Cup shot / Alia Nur Syafiqah Ahmad Fairuz

Ahmad Fairuz, Alia Nur Syafiqah (2025) Cup shot / Alia Nur Syafiqah Ahmad Fairuz. In: Mindareka - Create Without Limits 2025. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 103-104. ISBN 9789672948254
Abstract

COFFEELOCA has been selling beverages since 2021 as it based in Seremban, Negeri Sembilan, Malaysia, . CZAFRIZAN HUSSIN founded The products are noted among coffee lovers. Their coffee never stops experimenting with the different flavors that coffee may have. Presenting CUP SHOT, a new line of coffees with solid, enticing flavors that are available in canned form. The term "Cup in a Shot" refers to the transformation of coffee cups that were formerly sold in cup packaging into canned versions. Cup Shot's tagline, "Chug It Your Way!." really opens up possibilities for people to enjoy their coffee on their terms. whether it's a quick pick-me-up or part of a chill moment. From the sumptuous richness of chocolate to the crisp sensations of cookies and cream and the opulently smooth and rich caramel, it showcases a wide range of flavors. Starting with Dalgona Cocoa, character that's rich and smooth, with a warm, creamy look to reflect that indulgent chocolate taste. Cream N Cookie is a fun, playful mascot with cookie crumbs or a creamy texture incorporated into its design. Biscoff Caramel picture a sophisticated yet co-zy mascot, worm and inviting to match that sweet, rich caramel flavor. The hipster urban concept really odds a fresh, trendy touch to the brand's identity. The conned coffees are mode for the modern coffee lover-something lo grab and enjoy whether hanging out at a cofe, on the go, or just chilling at home. Cup Shot amps up its vibrant personality through bold billboards, captivating ads, and engaging social media, highlighting its irresistible conned flavours like rich chocolate, crunchy cream n cookie, and velvety caramel. Every sip is a burst of bold, refreshing flavour, delivering pure joy and excitement to every coffee enthusiast.

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