Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman

Mohd Lokman, Anitawati (2010) Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman. Malaysian Journal of Computing (MJoC), 1 (1). pp. 1-14. ISSN 2231-7473


Today‟s trends in product development indicated that inclusion of consumer‟s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. This paper introduces methods and techniques than can be used to capture consumers‟ needs in general and specifically describes the framework of Kansei Engineering to handle the implicit needs of consumers. The framework offers quick and easy understanding to the implementation of Kansei Engineering in discovering implicit consumers‟ needs and analyzes its relations to product design. The author contends that the framework is a useful guide to beginners in the industry and academia to the implementation of the technology in diversed fields including HCI, Interaction Design and the various tangible product design.


Item Type: Article
Email / ID Num.
Mohd Lokman, Anitawati
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Journal or Publication Title: Malaysian Journal of Computing (MJoC)
UiTM Journal Collections: UiTM Journal > Malaysian Journal of Computing (MJoC)
ISSN: 2231-7473
Volume: 1
Number: 1
Page Range: pp. 1-14
Keywords: Design Methodology, Kansei Engineering, Human Centred Design Informatics, User Experience (UX), User satisfaction
Date: 2010
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