Social media use toward academic performance of Diploma in Information Management students of Universiti Teknologi Mara (UiTM) / Sharifah Nur Suzyanie Syed Huzaili, Profesor Madya Ts. Dr. Asmadi Mohammed Ghazali and Profesor Madya Ts. Dr. Abd Latif Abdul Rahman

This study investigated the impacts of social media use on the academic performances of Diploma in Information Management (DIM) students from Universiti Teknologi MARA (UiTM) Kedah, Kelantan, Negeri Sembilan, Johor and Sarawak branches. This study examines the types of student addictiveness, purposes and impacts of social media and its influence on their academic performance. The research methodology involved a survey questionnaire with 224 respondents from DIM students, using the Likert scale and a structured interview with five DIM students representing five branches of Universiti Teknologi MARA (UiTM). The result showed that the highest mean ranking of types of student addictiveness refers to delaying study when online with social media. In contrast, the purpose of social media involves obtaining the latest news regarding current affairs. Additionally, the impact of using social media demonstrated that seeking relevant information has helped improve student’s grades. Findings from structured interviews also showed the explicit reasons and strengthened the results obtained from the survey questionnaire. In conclusion, social media use has positively contributed to academic performance by considering time management and awareness of negative impacts.