The lack of wayfinding and rebranding the corporate identity in Kuala Lumpur Bird Park / Siti Sarah Liyana Abdul Rahman

This study was carried out to determine the “Problems that happen at Kuala Lumpur Birds Park”. First and foremost, the publicity materials and direction signage is really important in terms of to make the place getting interactive towards visitors. This is getting issue among student nowadays since there is a lot of lack from the Bird’s Park management in order to make the place offers better services. In this Birds Park, some of the signage makes the visitors become confuse when the management did not put it well according to what the visitor’s aspects. So, this study will help us define what the main problem of Kuala Lumpur and how to improve it. In finding the result of this study, I have conducted a survey to UiTM Shah Alam students in various courses to be my respondents regarding the problem of Kuala Lumpur Birds Park. As a result, I managed to get few ideas regarding the problem, does it contributes to the decreasing number of visitors. It is just that the issue is really important in order to make the Malaysia visits place become the first class place for Malaysian and also outside country.