Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe

Wei-Loon, Koe (2012) Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe. Social and Management Research Journal (SMRJ), 9 (2). pp. 41-57. ISSN 1675-7017

Abstract

Banks are facing stiffer competition in today’s business world than in the past. As we know, customers are vital to the survival of banks. Thus, understanding of the criteria that are deemed to be important in choosing a bank is indeed crucial, especially in a dual-banking environment like Malaysia. However, research into bank selection criteria of specific customer segment still remains limited. As such, this study is carried out to identify the bank selection criteria employed by undergraduates choosing for conventional, Islamic and both types of banks. The study was done through a self-administered questionnaire survey participated by 286 undergraduates. The results revealed that undergraduates choosing for conventional banks considered convenience as the main factor. Meanwhile, religiosity and technology were considered as the most important factors for the other two groups of undergraduates
respectively. In addition, this study also indicated that undergraduates were not homogeneous in regard to bank patronization. In short, as undergraduates opting for different type of banks employed different selection criteria, bank operators are urged to understand their target customers well before they start to invest in marketing programs.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Wei-Loon, Koe
koeweiloon@yahoo.com
Subjects: H Social Sciences > HG Finance > Banking > Special classes of banks and financial institutions
H Social Sciences > HG Finance > Banking > Malaysia
L Education > LB Theory and practice of education > Higher Education > Graduate education > Graduate students > Malaysia
Divisions: Universiti Teknologi MARA, Shah Alam > Research Management Centre (RMC)
Journal or Publication Title: Social and Management Research Journal (SMRJ)
UiTM Journal Collections: UiTM Journal > Social and Management Research Journal (SMRJ)
ISSN: 1675-7017
Volume: 9
Number: 2
Page Range: pp. 41-57
Keywords: Bank, Dual banking system, Selection criteria, Undergraduates
Date: 2012
URI: https://ir.uitm.edu.my/id/eprint/10350
Edit Item
Edit Item

Download

[thumbnail of AJ_WEI-LOON KOE SMRJ  12 1.pdf] Text
AJ_WEI-LOON KOE SMRJ 12 1.pdf

Download (1MB)

ID Number

10350

Indexing

Statistic

Statistic details