A study on the Pan Pacific Hotel Kuala Lumpur as a leading hotel in Kuala Lumpur

The Pan Pacific Hotel Kuala Lumpur (PPHKL) implements its marketing system effectively in order to accomplish its sales target. Since it is an international chain hotel, the PPHKL ensures that its promotional efforts receive world-wide recognition. Personal selling is the most effective way to inform the clients about the hotel. The sales team is trained to cover major accounts both in the local and international markets. The PPHKL has to compete with many other leading hotels in Kuala Lumpur. Therefore, it needs to plan strategies to improve support from its clients. Comparisons were made in terms of services offered with other 5-star hotels so that adjustment can be adopted to enhance its operations in getting more sales. In terms of pricing, the PPHKL is flexible with its room rates. Its top most principle is the gracious services on its guests, who are mainly the business people from overseas. It is the policy to entertain and satisfy the guests to maintain good relationships with them. The image of the hotel is portrayed in line with the quality of services rendered. The hotel has never neglected its employees in the process to achieve the goals because they play major roles in the progressiveness of its operations.