Magnetique hijab / Nursyuhada Mohd Affandi

The Jasmine is a Malaysian company that specializes in creating innovative hijabs with built-in magnetic fasteners, a concept devised to eliminate the need for traditional hijab pins. Founded by Yusfariq Ikmal, the brand aims to address common issues faced by hijab-wearing women, such as the inconvenience and discomfort of using pins. This study to rebranding The Jasmine product become Magnetique Hijab. The Magnetique Hijab is an innovative headscarf designed to blend style and convenience for modern Muslim women. This groundbreaking hijab incorporates magnetic fasteners, eliminating the need for traditional pins or brooches, and ensuring a secure, comfortable fit. The embedded magnets are discreet and lightweight, making it easy to put on and take off, perfect for busy lifestyles. Crafted from highquality, breathable fabric, the Magnetique Hijab provides all-day comfort while allowing for versatile styling options to suit any occasion. Whether for casual wear or elegant events, this hijab adapts effortlessly, offering a chic look without hassle of constant readjustment. The tagline “Seal” emphasizes the secure hold provided by the magnetic fasteners, while “Magnet” highlights the ease and efficiency of using magnets. The tagline “Seal & Magnet your style” perfectly captures the essence of this product. “Seal” emphasizes the secure hold provided by magnetic fasteners, while “Magnet” highlight the ease and efficiency of using magnets.The Magnetique Hijab uniquely blends retro elegance with modern convenience, contemporary functionality. This headscarf features vintage-inspired patterns and colors, evoking a sense of nostalgia and sophistication. The elegant drapes and smooth lines of the fabric capture the grace of classic fashion, making the wearer feel both chic and refined.