Items where Author is "Razalli, Zakaria"

[up] Up a level
Group by: Item Type | No Grouping
Jump to: Book Section | Thesis
Number of items: 2.

Book Section

Razalli, Zakaria (2016) Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Thesis

Razalli, Zakaria (2016) Branding of free-to-air television stations: from customer-based to audiencebased brand equity / Zakaria Razalli. (2016) PhD thesis, thesis, Universiti Teknologi MARA.

This list was generated on Thu Oct 23 08:52:02 2025 UTC.