Items where Author is "Razalli, Zakaria"

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Book Section

Razalli, Zakaria (2016) Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli. In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Thesis

Razalli, Zakaria (2016) Branding of free-to-air television stations: from customer-based to audiencebased brand equity / Zakaria Razalli. PhD thesis, Universiti Teknologi MARA.

This list was generated on Mon Apr 22 12:14:38 2019 +08.