Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah

Lincoln, Philip Mujah (2007) Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah. Degree thesis, Universiti Teknologi MARA.

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Abstract

This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations and document analysis. The research findings reveal that developing and implementing a centralized yield management project is contextually a very helpful in pricing strategy. Major problems and difficulties using numeric report are solved using the new report trend that is graphical report

Item Type: Thesis (Degree)
Creators:
CreatorsEmail
Lincoln, Philip MujahUNSPECIFIED
Divisions: Faculty of Information Technology and Quantitative Sciences
Item ID: 9379
Uncontrolled Keywords: Hotel, system, Sarawak, development, management, hospitality
Last Modified: 31 Oct 2017 07:45
Depositing User: Staf Pendigitalan 2
URI: http://ir.uitm.edu.my/id/eprint/9379

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