E-commerce interaction and the elements of trust / Mohd Sazili Shahibi , Zaitun Abu Bakar

Shahibi, Mohd Sazili and Abu Bakar, Zaitun (2010) E-commerce interaction and the elements of trust / Mohd Sazili Shahibi , Zaitun Abu Bakar. Business and Management Quarterly Review (BMQR), 1 (4). pp. 1-7.

Abstract

Trust was often cited as the main reason why many customers are still sceptical about some online vendors The purpose of this paper is to identify the elements of trust in ecommerce interactions and how far the element of trust has influence a business transactions electronically. A survey was conducted on Information System Personnel in Selangor State government office. The result revealed policy clearly stated on the website has been identified by the researcher as a dominant element to the Internet user to trust a certain website. 69.4 percent of the respondents considered the element of return policy in e-commerce website as significant and a core trust element in ecommerce applications

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Shahibi, Mohd SaziliUNSPECIFIED
Abu Bakar, ZaitunUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Shah Alam > Institute of Business Excellence (IBE)
Journal or Publication Title: Business and Management Quarterly Review (BMQR)
Volume: 1
Number: 4
Page Range: pp. 1-7
Item ID: 874
Uncontrolled Keywords: Trust, E-Commerce, Interaction
URI: http://ir.uitm.edu.my/id/eprint/874

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