Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman

Othman, Mohammad Azmi (2013) Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman. Business & Management Quaterly Review, 4 (3&4). pp. 27-37. ISSN 2180-2777

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Abstract

The primary objectives of this study are to investigate the relationship between consumer innovativeness and customers’ intention to adopt Islamic banking (2) to investigate the role of consumer innovativeness in relationship between attitudes, social influence, perceived behavioural control and intention to adopt Islamic banking in Nigeria.The methodology that will be adopted in order to achieve the stated objectives of the research will therefore be a positivist methodology namely: the development of hypothesis to address research questions; use of questionnaire to obtain quantitative data from a reliable sample; and statistical analysis to test the hypothesis.This proposed research framework would compliment efforts of previous researchers by investigating the factors influencing customer’s intention to adopt Islamic banking in Nigeria. It focuses on the relationship between consumer innovativeness, attitude, social influence, perceived behavioral control and intention to adopt the new mode of financing.In addition, it is expected that the relative influence of these independent variables will vary when consumer innovativeness was set to moderate the relationship.

Item Type: Article
Creators:
CreatorsEmail
Othman, Mohammad AzmiUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islam and economics
H Social Sciences > HF Commerce > Marketing
Divisions: Faculty of Business and Management
Journal or Publication Title: Business & Management Quaterly Review
ISSN: 2180-2777
Volume: 4
Number: 3&4
Page Range: pp. 27-37
Item ID: 8736
Uncontrolled Keywords: customers’ innovativeness, intention, adopt, Islamic banking, Nigeria
Last Modified: 18 Mar 2019 07:24
Depositing User: Staf Pendigitalan 1
URI: http://ir.uitm.edu.my/id/eprint/8736

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