Abstract
The primary objectives of this study are to investigate the relationship between consumer innovativeness and customers’ intention to adopt Islamic banking (2) to investigate the role of consumer innovativeness in relationship between attitudes, social influence, perceived behavioural control and intention to adopt Islamic banking in Nigeria.The methodology that will be adopted in order to achieve the stated objectives of the research will therefore be a positivist methodology namely: the development of hypothesis to address research questions; use of questionnaire to obtain quantitative data from a reliable sample; and statistical analysis to test the hypothesis.This proposed research framework would compliment efforts of previous researchers by investigating the factors influencing customer’s intention to adopt Islamic banking in Nigeria. It focuses on the relationship between consumer innovativeness, attitude, social influence, perceived behavioral control and intention to adopt the new mode of financing.In addition, it is expected that the relative influence of these independent variables will vary when consumer innovativeness was set to moderate the relationship.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Othman, Mohammad Azmi UNSPECIFIED |
Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islam and economics H Social Sciences > HF Commerce > Marketing |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
Journal or Publication Title: | Business and Management Quarterly Review (BMQR) |
UiTM Journal Collections: | Others > Business and Management Quarterly Review (BMQR) |
ISSN: | 2180-2777 |
Volume: | 4 |
Number: | 3&4 |
Page Range: | pp. 27-37 |
Keywords: | customers’ innovativeness, intention, adopt, Islamic banking, Nigeria |
Date: | 2013 |
URI: | https://ir.uitm.edu.my/id/eprint/8736 |
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