A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan

This research is aimed to determine factors that influence customer
perception towards CTCC service and which the most influencing factor from four
independent variables is under studied. The research involves two variables;
dependent variable (customer perception) and independent variables (pricing,
service quality, advertising and sales promotion).
There are 140 respondents among customers at CTCC Kuala Kangsar
involved in this research. Information will be gathered using stratified data
sampling method. Tool that will be used to analyze data is by using the Statistical
Package of Social Science (SPSS).
At the end of this project paper, the researcher can concluded that there is
a positive relationship between dependent variable with pricing and service
quality, while other two independent variables, advertising and sales promotion
have no positive relationship.