After sales service: the satisfaction of Proton Saga owners / Rosmahadi Mamat @ Mohamed

Mamat @ Mohamed, Rosmahadi (1988) After sales service: the satisfaction of Proton Saga owners / Rosmahadi Mamat @ Mohamed. Student Project. Faculty of Business and Management, Shah Alam. (Unpublished)

Abstract

The consumer today is more discerning - and in making a decision to purchase any product be it cars, electrical or electronic goods - he looks not just for a brand name but more importantly the quality of after sales service. Many a product claiming to have the latest technological innovation has met with a lost in the marketplace because of the manufacturer's or the distributor's inability to ensure an effective after sales service.

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Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Mamat @ Mohamed, RosmahadiUNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Business and Management
Item ID: 533
URI: http://ir.uitm.edu.my/id/eprint/533

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