Technology Entrepreneurship Project [ENT 600] : Bell Helmets / Nurnazurah Jalaludin

Cycling, also known as bicycling or biking is the use of bicycle for sport, exercise, recreation and transport. Bicycle has been introduced in 19th century and there is approximately one million number of bicycle been used now worldwide. They are the principal means of transportation in many parts of the world. There are many types of bicycle been developed but the most frequent would be road bikes, mountain bike sand BMX bikes. The purpose of this case study is to investigate and identify the problem of company’s product and provide solutions and improve the quality regarding the problems. The demands for bicycle equipment increasing day by day especially helmet. Thus, the production must be done efficiently and the quality must be taken into priority to achieve the demands. There are three issues has been identified in this case study which are lack of personal safety system. This issue can be solve by adding a camera to increase the safety of cyclist. Next, skin rashes or smelly odour when sweating too much which can been counter by using sweat absorbing disposable helmet liner. Lastly, uncomfortable chin strap for sensitive skin. The suggestion for this issue is that the chin strap should be layered by a soft layer or Aloe Vera. The main issue identified in this case study is lack of personal safety system. Security system is important for cyclist since they don’t have another types of protection except their helmet. Thus, the helmet must consists with technology that can increase the protection of a cyclist which is a camera. The needs of a camera is because, it can provide evidence if the cyclist is involved in any incident when they out on the road. Not only that, a camera can also record all the memories of a cyclist during their cycling and save.