Technology Entrepreneurship (ENT600) : Multi-Functional First Aid Box / Nabil Haikal Rosli

The method to bring a fresh and original concept of the product to the market is new product development. Multi-functional First Aid Box becomes a new product (new product lines) and the New Production Lifecycle, which begins with research and development, is followed. This process includes developing ideas for a case study on PROMED Sdn Bhd, a business known as top five best First Aid supply manufacturer in Malaysia. The case study helps the company generate innovative concepts for the production of goods which are superior to what rivals currently sell. A Consumer Trend Canvas (CTC) an easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own. This CTC analysis is also developed for Multi-functional First Aid Box to assist the company in determining the circumstances of the company. This stage also includes screening proposals, which determines the most necessary and important consumer enhancements and benefits. The next step will be product design and the functionality of the product specifications table, assessing the efficiency, reliability, safety in usage, longevity and uniqueness of the product performance criteria. The third phase is idea research, which involves a sketch and a market survey. Next up is the building prototype level. To demonstrate its essential characteristics, a prototype for the Multi-functional First Aid Box is produced. The test marketing where the Multi-functional First Aid Box is introduced at the exhibition is the last stage before the marketing of the product.