DELICACY Enterprise / Nur Yusra Mohd Noor ... [et al.]

Delicacy Enterprise is company that produce a friendly product that can make people life‟s easier. Our company has made some research ad we find out a lot of people having the same problem of bread spread stick. So we decide to produce this product to make it easier and also can save their time in their daily life. Delicacy Enterprise also will enlarge their company by produce a lot of modern product that easy to use. In order to introduce our product to our buyer, we intend to prepare a product strategy that includes product attributes, brand name, packaging, product safety, trade name and labeling. We use online advertisement such as instagram and youtube, website and review from famous actor or actress. We also use outdoor advertisement such as signboard or banner to make people know our product better. For our first product is bread spread stick which is having three different flavors that can make customer choose their own favorites flavor. It also has different size which is small and big. The small one is for customer that want to try or for small family. This product can help student to prepare breakfast in the morning and also for working family that rushing to go work in the morning. We decide to fulfill our dream for company and set goal to achieve something successful in the future. Our vision is to be the top manufacturer in the food industry that offers the highest quality of food products that customers love, trust and amaze with innovative product designs that ease the everyday life. Our mission is to produce, serve and sell high quality food products made with the best ingredients and innovative packaging to ensure the customers' satisfaction and convenience for better quality of daily life, while continuously improving and expanding our business operations nationwide. We use this mission and vision for our company to be a successful company in the future and also can help people to make their life easier. We believe that our quality of the product could reach the target market and can penetrate sales out there through market share.