Social Media Portfolio: Scarfy / Nur Dinie Anatasha Abd Aziz

The purpose of this social media portfolio is to provide a clear insight upon our business which has been operated through social media platform (Facebook) and the type of product that I sell. It also describes our business personality and the method that I use in promoting our products in order to attract our customers. Besides that, this portfolio too, gives a detailed explanation regarding our products, in the aspect of the type of fabric that I used, price, and the benefits that come along with it.
Scarfy was established in early October 2020 and decided to choose the fashion industry as our platform to develop our ideas, apart from attracting the consumers’ attention. This is because the fashion industry is one of the most popular industries with the highest demand, especially among the society in Malaysia. In Malaysia, the hijab industry gains a lot of positive feedbacks from the consumers, as the Muslim women favours to try out the latest hijab trend. The trend patterns are always changing, and this leads to a big opportunity for Scarfy to offer the best for our customers.
I did some survey on 200 Muslim women and it leads us to top 3 fabrics that attract them more compared to other fabrics, which are ombra satin, cotton and matte satin, as the offers the best quality. Besides that, I also prepare an online questionnaire for 1000 people regarding the group of colours that they prefer and the range of prices that they are willing to pay for a high-quality shawl. Based on our surveys and research, I come out with 3 collections of shawls, considering the characteristics that Muslim women prefers:

● Klasik Collection
● Fantasy Collection
● Sweet Treats Collection

All of the collections have their own benefits and it comes with various attractive colours. To attract the customers, I add some trendy eyelash finishing to our shawl. Scarfy too, offers discounts on certain date promotion and during festive seasons. The customers also can purchase our products with a lower price if they bought in bulk. Apart from that, in order to attract more customers, I use social media (Facebook) as a platform to give the opportunity to customers to gain discount for their next purchase.