Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]

Mapus, Keron and Darus, Roslan Ahmad and Hj Yaman, Hjh Mariati and Mohammad, Natrah (2007) Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]. Masters thesis, Universiti Teknologi MARA, Cawangan Sarawak.

Abstract

The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basis for improving marketing strategies.

Metadata

Item Type:	Thesis (Masters)
Creators:	Creators Email / ID Num. Mapus, Keron 2004367482 Darus, Roslan Ahmad 2004368098 Hj Yaman, Hjh Mariati 2004368121 Mohammad, Natrah 2004368107
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Agriculture > Agricultural economics H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Executive Masters in Business Administration
Keywords:	Coffee, Kopi Anggerek, Marketing
Date:	January 2007
URI:	https://ir.uitm.edu.my/id/eprint/41229