loSimbebyhn Car Seat / Fatin Noor Hazwani Mamat

Nowadays, the number of car road accidents has significantly increased. Thus this also causes an increasing number of children to die. To reduce this number, our company has produced a protective and comfortable children car seat with the name loSimbebyhn car seat. The main function of this product is to provide safety to our children. The components that people can find in our car seat are a safety safe sensor with light loud alarm, airbag and USB port. All of these components have their own unique function to provide safety and also give comfort to our little one and for parents too. Moreover, our product is made up of good materials such as polypropylene plastic and foam, polyester fabric and vinyls, rechargeable USB storage and light loud alarm with LDR. In this product, our target market is mainly for children and also parents who have children that have monthly income more than RM 13 000 per month. This is because loSimbebyhn car seats are considered as luxury products with multifunction and various types of technologies combined in this car seat. Thus, it will consume a little extra cost in the production process. Due to its price, this product will be focussed on B40 and M40 people. Our estimation for our revenue in 3 years for this product is around RM 67 284 000. Furthermore, there are so many children's car seats with a well-known brand and uniqueness. However, our product has its own strength to compete with other famous brands. Some of our strength is our product is not for a newborn only but we create this product for children up to 12 years old. Besides, it is also lightweight and provides too much cosiness to the children.