Fundamental of Entrepreneurship ENT300 : West Koast / Mohd Nazrin Mohd Junaidi ... [et al.]

West Koast is the first pastry café that serves an authentic French and English pastry and beverages with a little twist of Asian flavour in Kuching or Borneo. Our business is based at The Spring shopping mall. The reason we choose that particular location because there is high demand in the area. The Simpang Tiga area has an international university (Swinburne University) and most middle and high income family live surrounding that particular area.
We choose to do this type of business because the pastry café industry has a potential to grow and there is customer's interest. As the young adult called it 'hipster café', it becomes a popular trend nowadays but there is only a few of the café available here in Kuching. We want to give our competitors a challenge with our presence in the industry. We are confident that this business will last forever as long as we give our customer the best service and high quality foods and beverages.