Smart Security Shoes : Neese.Co / Nisrin Ahmad Kamil

This project report was commissioned to examine the problem of assault and violence that happens between women. Thus, the idea to build a Smart Security Shoes product where the product provide a security function came out in order to help these people especially women and keep them safe by introducing a product that could be used for this matter. In the first part of the project report, the description of the product is explained. There will be three main components need to build the Smart Security Shoes. The first component is the GPS module, the second component is the push turn lock button and the last component is the kinetic battery. Next, Neese.co has three competitors which are the Bata Shoes, Skechers and Crocs. Every of the competitors have their own strengths and weaknesses. Moreover, Neese.co planned multiple marketing strategy to ensure the success of the business and maximize the profit. The project report also described the management team which divided into four section. The first section is the key management roles, the second section is the career highlights, third is the duties and responsibility of the management team according to their position, fourth is the management compensation and ownership and lastly is the supporting professional advisors.