Pop-Up Luggage / Nur Zakirah Syuhada Mohd Zamri

Across Malaysia, there is a lot of competition in luggage production as the number of leisure travelers rise over the year. Pop-Up Luggage is one of the innovations made on existing luggage by transform the suitcase into three composite shelves in less than a minute. This will ease the user to pick their belongings during travel without need to arrange back in the closet. In addition, the product is using multi-technologies which consists of 2 port of Universal Serial Bus (USB) charger, Global Positioning System (GPS) location tracker, and Transportation Security Administration (TSA) approves lock that are convenient to be used and provides a high degree of satisfaction to the user. The target market is focusing only among youth age and traveller around Seremban area as they are looking for suitcase that ease to grab all of their belongings without make it messy. Pop-Up Luggage has different function from others since it is more attractive and provide with great technologies that help to overcome the problem faced by the users. Most of the existence luggage are not provide with technologies compared to this product. There is a variety of marketing used in promoting the product to achieve the company target. With this opportunity, channel through online and offline are used in selling this product. Therefore, this product has an advantage in competing with other companies in the market. The price is also reasonable because the use of materials in the manufacture of the product are high in quality and thus allows for high profitability. Hence, the sales of the product expected to increase in the first three years as demand increases. The management team that helps to run the business smoothly consist of several divisions and is led by a general manager to achieve the company’s vision, mission and objectives.