ENT300 Business Plan (Telekung Nor Aripah) / Sharifah Auni Syamimi Syed Nasir

For my business plan, I would like to create a business of “telekung” for Muslim women. “Telekung” is a prayer garment, usually worn by Muslim women, consisting of two pieces: a loosely-draped one-piece hijab that extends to the knees and a long skirt that hides the feet and it named as Telekung Nor Aripah. Our target market is working woman who wants speciality in their telekung for daily telekung wear. Not just that, as long as poeple who is afford, they can buy the telekung. For competitive advantage, my products features are cold despite the hot weather, does not smell when wet, the telekung is nether too long or too short, It is not hairy or attracted to threads even when washed several times, easy to bring anywhere. The material that we use for our telekung is Japanese Cotton. Japanese Cotton fulfills all those qualities above. Even though it’s more expensive than other cotton fabrics on the market, but the surface of the fabric is smoother and the color is more durable and durable. So, basically why the women buys the telekung all because our telekung and have small pocket on both left and right sight to store small item like money or something else. We also offered premium modern design of telekung for the users to feel luxury when they use our telekung. For advancing quality, we believe quality should be ever improving, which is why we designed the best of the best material for the users. The last value is a simple solution for the user. It is because we define minimalist design as simple and eye-catching as it is today. The HQ will be located in Seri Iskandar, Perak. Price range from RM100-RM160.