Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater

Bywater, Krista (2010) Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Abstract

The Coca-Cola Corporation1 promotes itself as a responsible corporation while people from India and Colombia to the United States and Europe criticize the company’s business practices. Coke, like many other transnational corporations (TNCs), has adopted corporate social responsibility (CSR) policies to protect its revenue and the reputation of its global goods and brand. The company continues to promote its CSR agenda to address the social opposition it has faced since re-entering India in 1993. Using the movement against Coke in India as a case study, this paper examines the problems with CSR and how firms can employ CSR policies to quell oppositional social movements. 2 Through initiatives such as corporate partnerships with development agencies and corporate sponsorship of non-governmental organizations (NGOs), companies, like Coca-Cola, blur the boundaries between markets and movements in order to minimize the effects of popular opposition to global goods. CSR is a discourse that helps companies “greenwash”3 (Greer and Bruno 1996) their images and appear more responsible without making meaningful changes to their business practices. Rather than being used to curtail the harmful effects of economic globalization and TNCs, CSR is typically employed to limit governmental regulation and justify increased foreign investment in the Global South (Blowfield 2005). As a result, CSR furthers the neoliberal agenda, which promotes economic globalization and foreign investment as the best means to achieve social and sustainable development.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
CreatorsID Num. / Email
Bywater, KristaBywaterk@grinnell.edu
Subjects: H Social Sciences > HD Industries. Land use. Labor > Corporations > Corporate organization. Corporate governance
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Public relations. Industrial publicity
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Social responsibility of business. Social entrepreneurship
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Event Title: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings
Event Dates: 26 to 27 May 2010
Page Range: pp. 1-11
Item ID: 33921
Uncontrolled Keywords: TNCs; CSR; NGOs
URI: http://ir.uitm.edu.my/id/eprint/33921

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