Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]

Ismail, Nurlida and Leow, Yen Mee and Chen, Chee Hoong (2007) Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]. Asian Journal of University Education (AJUE), 3 (2). pp. 101-121. ISSN 1823-7797

Abstract

The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey questionnaire method and a five-point Likert scale was employed. The sample for the testing and refinement process consisted of 299 first year tertiary students from across all three programs in a private higher education institution. All our hypotheses are supported by Multiple Linear Regression analysis. The results indicated that program evaluation is the most significant factor that influences students’ program choice. This is followed by the college is effort to communicate with students and level of educational aspiration. However, it was found that significant persons have the least influence on students’ program choice.

Metadata

Item Type: Article
Creators:
CreatorsEmail / ID. Num
Ismail, NurlidaUNSPECIFIED
Leow, Yen MeeUNSPECIFIED
Chen, Chee HoongUNSPECIFIED
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Education
Journal or Publication Title: Asian Journal of University Education (AJUE)
Journal: UiTM Journal > Asian Journal of University Education (AJUE)
ISSN: 1823-7797
Volume: 3
Number: 2
Page Range: pp. 101-121
Item ID: 334
Uncontrolled Keywords: Private Higher Education, Choice of programs
URI: http://ir.uitm.edu.my/id/eprint/334

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