Franchising in Malaysia: issues and research agenda / Khairol Anuar Ishak.

Ishak., Khairol Anuar (2010) Franchising in Malaysia: issues and research agenda / Khairol Anuar Ishak. In: ICOPS 2010 : INTERNATIONAL CONFERENCE ON PUBLIC POLICES & SOCIAL SCIENCES : E-PROCEEDINGS, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Abstract

The franchising concept has become a dominant method inter firm (business-to-business) in the distribution of products and services throughout the local and global market to their target end customer. Franchising is also known as a strategic alliance which relatively enduring inter-firm cooperative arrangement between franchisor and franchisee. Franchising has shown the substantial growth and significant success in most of the developed countries, especially in Western countries. In Malaysia, franchising industries has grown steadily during the past decade through intensively franchise development programme conducted by government agency such as Perbadanan Nasional Berhad (PNS). Nevertheless, there is a still lack of study related the franchising in Malaysia, particularly in franchise business survival. Thus, this paper will be explored the issues in franchising and proposed the conceptual framework for effective franchise business model. The framework developed in this paper will provide a guide to the factors that may affect franchise firm’s performance.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
CreatorsID Num. / Email
Ishak., Khairol Anuarkhairol@uum.edu.my
Subjects: H Social Sciences > HF Commerce > Retail trade > Franchises (Retail trade)
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Event Title: ICOPS 2010 : INTERNATIONAL CONFERENCE ON PUBLIC POLICES & SOCIAL SCIENCES : E-PROCEEDINGS
Event Dates: 26 to 27 May 2010
Page Range: pp. 1-11
Item ID: 33364
Uncontrolled Keywords: Franchising; alliance; Perbadanan Nasional Berhad
URI: http://ir.uitm.edu.my/id/eprint/33364

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