Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

Mohamad Shah, Muhamad Fairos and Wahab, Samsudin and Tahir, Mohd Subri (2016) Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. Advances in Business Research International Journal, 2 (2). pp. 1-10. ISSN 2462-1838

Abstract

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of customer relationship in Malaysian SMEs has not been broadly explored. C-SRMP model for logistic service present the combination of financial strategy, location strategy, business process strategy, and technology strategy. Further study has important managerial implications as the findings will enable management of SMEs to understand progressive and highly varied C-SRMP practices and contextual factors that contribute to the SRMP as well as effective, efficient and innovative implementation.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Mohamad Shah, Muhamad FairosUNSPECIFIED
Wahab, SamsudinUNSPECIFIED
Tahir, Mohd SubriUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal
Journal: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838
Volume: 2
Number: 2
Page Range: pp. 1-10
Official URL: https://abrij.uitm.edu.my/images/document/vol2no2/...
Item ID: 33012
Uncontrolled Keywords: customer, supplier, relationship management, SMEs
URI: http://ir.uitm.edu.my/id/eprint/33012

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