Online database website usability & satisfaction / Mohd Firdaus Mohd Helmi...[et al.]

Websites have long become important channels for advertising,
sales and service support; and also serve as the platform for
information exchange via intranet and extranet. Although
websites provide several benefits to the organization, websites
need to be usable in order to fulfil the user satisfaction. Besides
that, there are growing concerns on how the websites are been
developed and the degree of quality delivered. Supposedly,
websites should reflect the need of the users, but sadly they
have always been by technology and business objectives or
organization structure rather than by user need. Therefore,
this study is conducted to examine the level of usability and
satisfaction and investigate the relationship between website
usability and satisfaction of Emerald Online Database website.
Usability refers to how easy the website is for every person to use,
and incorporate design layout patterns that may be learned by
users who then may explore the site and gain value from its
content. Meanwhile, website satisfaction is the user’s cognitive
judgement that occurs after the website visit. It was discovered
that, the level of usability and satisfaction of Emerald Online
Database website is slightly above average. This study also
found the usability has a significant and strong relationship with
satisfaction. It can be concluded that usability aspects of the
website play important roles in determining the level of
satisfaction, and it should be given attention by website
developer and administrator. This study also provides empirical
evidence on the relationship between website usability and website
satisfaction in the context of online database website.