Cultural miscommunication faced by Faber Group Berhad when dealing with international subsidiaries / Syazwani Arbaiyah Mohd Shahir

Mohd Shahir, Syazwani Arbaiyah (2012) Cultural miscommunication faced by Faber Group Berhad when dealing with international subsidiaries / Syazwani Arbaiyah Mohd Shahir. [Student Project] (Unpublished)

Abstract

This paper investigates and identifies the causes of cultural miscommunication faced by Faber Group Berhad when dealing with its international subsidiaries. It consists of investigating the cultural miscommunication that becomes a challenge for effective communication between Faber Group Berhad and its overseas branches particularly in India and Abu Dhabi. This research focuses on the three causes of cultural miscommunication faced by Faber when dealing with its international subsidiaries with respect to differences in values, communication styles and use of physical space. The researcher used interview as mean to collect data for the findings of this case study. The findings that the researcher found are that differences in values, physical use of space and communication styles do cause cultural miscommunication when Faber deal with its international subsidiaries.

Metadata

Item Type: Student Project
Creators:
CreatorsEmail / ID. Num
Mohd Shahir, Syazwani Arbaiyah2009714577
Contributors:
ContributionNameID Num. / Email
Thesis advisorMohammad Faisal Wee, Nur MelissaUNSPECIFIED
Thesis advisorKrishnan, RameshUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Communication in management. Communication in organizations. Communication of information
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Item ID: 31483
Uncontrolled Keywords: Cultural miscommunication; Effective communication; Communication styles
URI: http://ir.uitm.edu.my/id/eprint/31483

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