Readiness to implement revenue diversification strategies by Malaysian Public Universities / Suhaiza Ismail, Nik Nazli Nik Ahmad and Siti Alawiah Siraj.

Ismail, Suhaiza and Nik Ahmad, Nik Nazli and Siraj, Siti Alawiah (2019) Readiness to implement revenue diversification strategies by Malaysian Public Universities / Suhaiza Ismail, Nik Nazli Nik Ahmad and Siti Alawiah Siraj. Management & Accounting Review (MAR), 18 (3). pp. 69-94. ISSN 2550-1895

Abstract

The objective of this paper is to investigate the factors affecting the readiness (in terms of change commitment and change efficacy) of the public universities in Malaysia to implement revenue diversification strategies. Based on the Weiner’s (2009) Theory of Organisational Readiness for Change, this study used a questionnaire survey to collect data from senior administrators in public universities in Malaysia. A total of 69 completed questionnaires were received. Multiple regression and correlation analyses were used to examine the factors affecting readiness to implement revenue diversification strategies. The results reveal that change valence positively influences change commitment and change efficacy. In addition, task knowledge and resource availability have a significant positive impact on change efficacy and change commitment respectively. This is among the first studies to provide empirical evidence on factors influencing the readiness of universities to adopt revenue diversification strategies to attain financial sustainability, using the Organisational Readiness for Change Theory.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Ismail, SuhaizaUNSPECIFIED
Nik Ahmad, Nik NazliUNSPECIFIED
Siraj, Siti AlawiahUNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Teaching (Principles and practice)
L Education > LB Theory and practice of education > Learning ability
Divisions: Universiti Teknologi MARA, Shah Alam > Accounting Research Institute (ARI)
Journal or Publication Title: Management & Accounting Review (MAR)
Journal: UiTM Journal > Management & Accounting Review
ISSN: 2550-1895
Volume: 18
Number: 3
Page Range: pp. 69-94
Item ID: 31022
Uncontrolled Keywords: Readiness, Revenue Diversification, Financial Sustainability
URI: http://ir.uitm.edu.my/id/eprint/31022

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