The potentials of emoji in visual communication / Noorlida Daud and Ahmad Zamzuri Mohamad Ali

Noorlida, Daud and Ahmad Zamzuri, Mohamad Ali (2018) The potentials of emoji in visual communication / Noorlida Daud and Ahmad Zamzuri Mohamad Ali. IDEALOGY, 3 (3). pp. 217-225. ISSN 2550-214X

Abstract

Emojis are developed from emoticons and commonly used to convey emotion in online communication. It frequently assists in delivering an emotion in text-centric media such as email, media social and instant messages. This paper focuses on emojis advantages in visual communication including its effects on human's feeling. Literatures based methodology applied in this research; the datas are collected from various literatures and then analysed. From the analysis of this research, it shows other functions of emojis in persuading people in visual communication. The limitation of this study is only certain types of emojis are used and measured in delivering emotion, feeling and message from the previous researches. In future research, the potential of emojis can be expended and tested to measure its impact among users by using various types of emoji.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Noorlida, Daudnoor_lida@yahoo.com
Ahmad Zamzuri, Mohamad Alizamzuri@fskik.upsi.edu.my
Subjects: P Language and Literature > P Philology. Linguistics > Semiotics. Signs and symbols
P Language and Literature > P Philology. Linguistics > Nonverbal communication
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus
Journal or Publication Title: IDEALOGY
Journal: UiTM Journal > Idealogy Journal
ISSN: 2550-214X
Volume: 3
Number: 3
Page Range: pp. 217-225
Official URL: http://idealogyjournal.com/
Item ID: 30481
Uncontrolled Keywords: emoji, emotion, visual communication
URI: http://ir.uitm.edu.my/id/eprint/30481

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