Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]

Zamzuri, Norol Hamiza and Kassim, Erne Suzila and Shahrom, Melissa and Humaidi, Norshima (2018) Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]. Management & Accounting Review (MAR), 17 (3). pp. 95-108. ISSN 2550-1895

Abstract

The Internet technology and pervasive computing has provided consumers with privileges to shop online. In addition, the Industry 4.0 agenda has placed the business web and the social web as the ecosystem domains, which explains why online shopping is a norm today. While many studies have been conducted to investigate the determinants of consumers’ intention to use online shopping, mixed results are always found, especially when the business take unique approaches for their digital presence. Besides, even though self-efficacy has been studied extensively in information system research, technological complexity has always given a challenge to consumers’ computing ability. Building on the Use and Gratification Theory (GTA) and the Social Cognitive Theory (SCT), this study aims to examine the relationships between entertainment gratification, informative gratification, web irritation and self-efficacy towards individual’s intention to use online shopping. Using the quantitative survey approach, data was collected from 217 young executives who are frequent online shoppers. The results of the structural equation modeling suggest entertainment gratification, informative gratification and self-efficacy are the factors that derive consumers’ intention to shop online. On the other hand, web irritation has no significant relationship with online shopping intention. The findings do not only capture the importance for web retailers to provide adequate buying-selling information and to provide the element of fun to the shopping portals, but it also suggests for the web retailers to provide less complicated online shopping features since consumers’ ability to use the technology determines purchase behavior. The findings serve as future research agenda.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Zamzuri, Norol HamizaUNSPECIFIED
Kassim, Erne SuzilaUNSPECIFIED
Shahrom, MelissaUNSPECIFIED
Humaidi, NorshimaUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Retail trade > Computer networks. Electronic information resources. Including the Internet
H Social Sciences > HN Social history and conditions. Social problems. Social reform > Quality of life
Divisions: Universiti Teknologi MARA, Shah Alam > Accounting Research Institute (ARI)
Journal or Publication Title: Management & Accounting Review (MAR)
Journal: UiTM Journal > Management & Accounting Review
ISSN: 2550-1895
Volume: 17
Number: 3
Page Range: pp. 95-108
Item ID: 30353
Uncontrolled Keywords: Online business, Use and Gratification Theory (GTA), Social Cognitive Theory (SCT), Entertainment gratification
URI: http://ir.uitm.edu.my/id/eprint/30353

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