Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali.

Mohamed, Shafizan and Abdul Manan, Kamaruzzaman and Wan Mohd Ghazhali., Wan Norshira (2019) Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali. Forum Komunikasi, 14 (1). pp. 23-43. ISSN 0128-2379

Abstract

Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during the 14th Malaysian General Election. Content analysis of the candidates’ Facebook posts showed that they strategically use Facebook to create and maintain a positive image rather than promoting issues and engaging in discussions with the public. The candidates differed in terms of the amount of posts but had minor differences in the characteristics of their Facebook contents. All of them focused on promoting their personal image suggesting that Facebook is encouraging the personalization of politics.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Mohamed, Shafizanshafizan@iium.edu.my
Abdul Manan, KamaruzzamanUNSPECIFIED
Wan Mohd Ghazhali., Wan NorshiraUNSPECIFIED
Subjects: J Political Science > JF Political institutions and public administration > Public administration > Internet in public administration. Automatic data processing. Electronic data processing
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies
Journal or Publication Title: Forum Komunikasi
Journal: UiTM Journal > Forum Komunikasi
ISSN: 0128-2379
Volume: 14
Number: 1
Page Range: pp. 23-43
Item ID: 30210
Uncontrolled Keywords: Facebook, Malaysia, GE14, Political Communication, Elections
URI: http://ir.uitm.edu.my/id/eprint/30210

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