The competitiveness study on Kelantan paddy industry using porter's diamond model / Azmahani Yaacob@Othman , Prof Dr Zulkornain Yusop and Syazwani A Malek @ Abdul Malek

Yaacob@Othman, Azmahani and Yusop, Zulkornain and A Malek@Abdul Malek, Syazwani (2019) The competitiveness study on Kelantan paddy industry using porter's diamond model / Azmahani Yaacob@Othman , Prof Dr Zulkornain Yusop and Syazwani A Malek @ Abdul Malek. Journal of Contemporary Social Science Research, 3 (1). pp. 14-23. ISSN 0128-2697

Abstract

This study used the Porter’s Diamond Model as the theoretical underpinning to examine the competitiveness of Kelantan paddy industry. The model examined six (6) factors that were factor conditions, demand conditions, farmers’ strategies and supporting industries, chances and government’s roles. A total of 344 farmers were involved in this study. The farmers were required to answer a set of questionnaires which were adopted and customized from previous study. Partial least Square (PLS) SmartPLS M2 Version 3.0 was used for data analysis. The result showed that only four variables were significant and able to explain the competitiveness of paddy industry in Kelantan. They were factor conditions, demand conditions supporting industries and chances.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Yaacob@Othman, AzmahaniUNSPECIFIED
Yusop, ZulkornainUNSPECIFIED
A Malek@Abdul Malek, SyazwaniUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Agricultural industries
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus
Journal or Publication Title: Journal of Contemporary Social Science Research
Journal: UiTM Journal > Journal of Contemporary Social Science Research
ISSN: 0128-2697
Volume: 3
Number: 1
Page Range: pp. 14-23
Item ID: 30208
Uncontrolled Keywords: Competitiveness, Paddy Industry, Porter’s Diamond Model
URI: http://ir.uitm.edu.my/id/eprint/30208

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