The effect of consumers' interest, information access and spending willingness on Halal products trustworthiness / Nor Balkish Zakaria ... [et al.]

Zakaria, Nor Balkish and Mohamed Yunos, Rahimah and Che Mahmood, Che Faridah and Anita, Rizqa and Said, Jamaliah (2017) The effect of consumers' interest, information access and spending willingness on Halal products trustworthiness / Nor Balkish Zakaria ... [et al.]. Asia-Pacific Management Accounting Journal (APMAJ), 12 (2). pp. 183-200. ISSN 1675-3194 (issn) ; 2550-1631 (eissn)

Abstract

Halal certification provides assurance to the consumers particularly the Muslims that theingredients used and the production processes are according to shariah. The urge of attention tothis issue departs from the trust of Muslim consumer to the certification process itself as manyfake Halal logo certifications were lodged. Although, many recent studies on Halal issues,nevertheless, much left to be explored on the trustworthiness of Halal for consumers with regardto their purchasing decision. Hence, the purpose of this study is to investigate the effect ofconsumers‘ interest, information access and spending willingness towards the trustworthiness onHalal products. Based on a survey of 167 Malaysian Muslim respondents, the results of thisstudy reveal that trust worthiness of Halal is significantly affected by consumers‘ interest onHalal products, their spending willingness and their level of education. This study contributes tothe extent literature on Halal trustworthiness among related consumers.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Zakaria, Nor BalkishUNSPECIFIED
Mohamed Yunos, RahimahUNSPECIFIED
Che Mahmood, Che FaridahUNSPECIFIED
Anita, RizqaUNSPECIFIED
Said, JamaliahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification > Malaysia
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Shah Alam > Accounting Research Institute (ARI)
Journal or Publication Title: Asia-Pacific Management Accounting Journal (APMAJ)
Journal: UiTM Journal > Asia-Pacific Management Accounting Journal (APMAJ)
ISSN: 1675-3194 (issn) ; 2550-1631 (eissn)
Volume: 12
Number: 2
Page Range: pp. 183-200
Item ID: 29883
Uncontrolled Keywords: Halal trustworthiness, Halal Certification, Halal willingness
URI: http://ir.uitm.edu.my/id/eprint/29883

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