Ideation in industrial design context: the importance of group process in brainstorming / Amer Shakir Zainol … [et al.]

Zainol, Amer Shakir and Mohd Yusof, Wan Zaiyana and Mastor, Khairul Anwar and Mohd Sanusi, Zuraidah (2016) Ideation in industrial design context: the importance of group process in brainstorming / Amer Shakir Zainol … [et al.]. Asian Journal of Environment-Behaviour Studies, 1 (1). pp. 1-17. ISSN 2514-751X

Abstract

Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing production loss, popularized by Osborn, an advertising executive. The main concern in this tool is increasing creativity in an organization. This study examines two main factors, production loss and ownership of the topic that influence the performance in group brainstorming. Production loss includes activities in production blocking, social loafing and evaluation apprehension among individuals, while ownership of the topic relates to the interest of individuals in engaging the brainstorming activities especially in industrial design. Using a quasi-experimental research design, this study reports on the participation of115 groups of university students from 6 different universities. The data is analyzed at group-level. The hypotheses of this study are tested using Partial Least Squares (PLS) regression. Results reveal that out of the three dimensions of production loss, production blocking, social loafing, and evaluation apprehension, production blocking is negatively related to the group brainstorming performance whereas evaluation apprehension is positively related to the performance or group brainstorming. As expected, ownership or the topic is related to the performance too. However, social loafing is not related to the performance or group brainstorming. The results are of potential interest to educators, and researchers. This study responds 10 a call for further brainstorming research.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Zainol, Amer ShakirUNSPECIFIED
Mohd Yusof, Wan ZaiyanaUNSPECIFIED
Mastor, Khairul AnwarUNSPECIFIED
Mohd Sanusi, ZuraidahUNSPECIFIED
Subjects: T Technology > TS Manufactures > Production management. Operations management
T Technology > TS Manufactures > Production management. Operations management > Product engineering
T Technology > TS Manufactures > Production management. Operations management > Product engineering > Product design. Industrial design
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Architecture, Planning and Surveying
Journal or Publication Title: Asian Journal of Environment-Behaviour Studies
Journal: Others > Asian Journal of Environment-Behaviour Studies
ISSN: 2514-751X
Volume: 1
Number: 1
Page Range: pp. 1-17
Official URL: https://aje-bs.e-iph.co.uk/index.php/ajE-Bs/articl...
Item ID: 29768
Uncontrolled Keywords: Industrial Design, Brainstorming, Production loss, Ownership of the Topic, Group-level Analysis
URI: http://ir.uitm.edu.my/id/eprint/29768

Download

[img] Text
AJ_AMER SHAKIR ZAINOL AJE-BS B 16.pdf

Download (581kB)

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year