Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti

Suchat, Ratanapat and Pattanachoti, Ohm (2019) Packaging development in order to enhance image of Thai Traditional Herb Product and its standard suitable for China export / Ratanapat Suchat and Ohm Pattanachoti. International Journal of Art & Design (IJAD), 1 (2). pp. 16-27. ISSN 2710-5776

Abstract

This project is conducted underneath the project titled Packaging Development in order to Enhance the Image of Thai Traditional Herb Product "Kwang Thong - Golden Deer Brand" and Its Standard Suitable for China and International Export which focuses on the concept of having a notably universal and good logo. This project has obtained a grant from the National Innovation Agency (public organization) (NIA). Therefore, in order to approach the packaging development, it has to follow the principles of design, studying examples of products in both Thai and Chinese market, analysing participant responses and conducting several testing stages until the final result presented that the objectives have been achieved. The finding also revealed that the satisfaction of overall packaging design was at the Good Level.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Suchat, Ratanapatratanapat@gmail.com
Pattanachoti, OhmUNSPECIFIED
Subjects: N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art > Special topics, A-Z > Packaging
N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Journal or Publication Title: International Journal of Art & Design (IJAD)
Journal: Others > International Journal of Art and Design (IJAD)
ISSN: 2710-5776
Volume: 1
Number: 2
Page Range: pp. 16-27
Official URL: https://melaka.uitm.edu.my/ijad/
Item ID: 29543
Uncontrolled Keywords: Packaging development; Northern Thai cultural identity; China market
URI: http://ir.uitm.edu.my/id/eprint/29543

Download

[img] Text
29543.pdf

Download (1MB)

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year