Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali.

Ghazali, Norfazlina (2017) Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali. Advances in Business Research International Journal, 3 (2). p. 1. ISSN 2462-1838

Abstract

The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational relationship impacts the employees of sponsors’ organisation. Recent studies emphasize that understanding the mechanics of sports sponsorship is critical to its success. However, there is a lack of research investigating sponsorships as an inter-organisational relationship. This is a gap that would be valuable to fill, because an understanding of inter-organisational relationship principles would assist both sponsors and rights holders to initiate and develop more effective sponsorship relationships. Exploring the phenomenon in Malaysia as the research setting, this study will focus the sponsorship in the football industries in Malaysia.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Ghazali, Norfazlinanorfazlina4843@salam.uitm.edu.my
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Public relations. Industrial publicity
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Public relations. Industrial publicity > Corporate sponsorship
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal
Journal: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838
Volume: 3
Number: 2
Page Range: p. 1
Official URL: https://abrij.uitm.edu.my/images/document/vol3no2/...
Item ID: 29426
Uncontrolled Keywords: Sponsorship, Inter-organisational relationship, Sponsorship Assessment, Interorganisational Citizenship Behaviour, Malaysia
URI: http://ir.uitm.edu.my/id/eprint/29426

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