Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat

Ahmad Ramli, Faten Aisyah and Samat, Muhammad Faizal (2018) Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat. Advances in Business Research International Journal (ABRIJ), 4 (1). pp. 27-34. ISSN 2462-1838 (e-ISSN)

Abstract

To achieve a big success, an organization must emphasis on effectiveness in its practices especially in significant areas such as public relations. To maintain the relationship between an organization and its public, many factors must be recognized. This study explores what factors will contribute in the process of gaining effectiveness in public relations practices. To collect primary data, the researcher had disseminated 384 sets of questionnaires to 384 respondents in Kuala Terengganu and used SPSS version 20 to analyze the data. The finding shows that 4 factors (attitude, trust, skills, and control mutuality) are closely related to effectiveness in public relations practices. However, only attitude and skills affect effectiveness in public relations practices.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Ahmad Ramli, Faten Aisyahatenaisyah95@yahoo.com
Samat, Muhammad Faizalfaizal951@kelantan.uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal (ABRIJ)
Journal: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838 (e-ISSN)
Volume: 4
Number: 1
Page Range: pp. 27-34
Official URL: https://abrij.uitm.edu.my
Item ID: 29376
Uncontrolled Keywords: Attitude, Effectiveness, Factors, Public relation, Skills
URI: http://ir.uitm.edu.my/id/eprint/29376

Download

[img] Text
29376.pdf

Download (638kB)

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year