The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam

Ashton, Ann Suwaree and Limisariyapong, Suchawadee and Islam, Rasmee (2020) The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 243-252. ISSN 2600-7274

Abstract

This study aims to measure value perception toward cultural tourism destination. This study employs a quantitative approach and uses a survey questionnaire form for the data collecting process. A total of 212 samples were collected and multiple regression techniques were used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and conditional, influence tourist satisfaction and intention to revisit the destination. This study provides insight knowledge for both academic and managerial contributions. For the academic part, this study offers foundation knowledge on perceived value toward cultural tourism development theory. In terms of managerial contribution, the findings of this study are useful for several stakeholders, such as the outcome can help local authorities and communities develop destinations by adding value. Notably, the most effective way to promote a cultural tourism destination is best done through online marketing and by having influential community leaders.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Ashton, Ann Suwareesuwareeashton@hotmail.com
Limisariyapong, Suchawadeesuchawadee.nida@hotmail.com
Islam, Rasmeerasmee.nida@gmail.com
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Quantitative research
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus
Journal or Publication Title: ESTEEM Journal of Social Sciences and Humanities
Journal: UiTM Journal > ESTEEM Journal of Social Sciences and Humanities
ISSN: 2600-7274
Volume: 4
Page Range: pp. 243-252
Official URL: https://ejssh.uitm.edu.my/
Item ID: 29358
Uncontrolled Keywords: Culture tourism development, Value perception, Destination development, Tourist satisfaction, Intention to recommend
URI: http://ir.uitm.edu.my/id/eprint/29358

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