Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar.

Mahdzar, Mazlina (2019) Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar. Journal of Emerging Economies & Islamic Research, 7 (1). pp. 1-8. ISSN 2289-2559

Official URL: http://www.jeeir.com/v2/

Abstract

Islamic tourism has gained popularity among tourists and a huge potential for Malaysia to explore in the tourism industry. Muslims travelers are inclined to adhere to Islamic teachings which may, directly and indirectly, impact their decisions concerning leisure and travel plans. This study aims to examine the relationship linking tourists' memorable tourism experience attributes and their revisit intentions to Islamic tourism destination. Using convenience sampling, a total of 384 survey questionnaires were distributed to respondents visiting Islamic tourism attractions in Shah Alam and were used for data analysis. Regression results revealed that three Memorable Tourism Experience attributes have significant relationships with tourists’ revisit intention. These include hedonism experience, meaningfulness experience and social interaction. Of these three attributes, hedonism proved to have the most significant impact on tourists’ revisit intentions

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Mahdzar, MazlinaUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus
Journal or Publication Title: Journal of Emerging Economies & Islamic Research
Journal: UiTM Journal > Journal of Emerging Economies and Islamic Research
ISSN: 2289-2559
Volume: 7
Number: 1
Page Range: pp. 1-8
Official URL: http://www.jeeir.com/v2/
Item ID: 29338
Uncontrolled Keywords: Islamic tourism, Tourism experience, Revisit intention
URI: http://ir.uitm.edu.my/id/eprint/29338

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