Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]

Syed Mohamad, Syed Jamal Abdul Nasir and Osman, Muhamad Zulkiflee and Kamarudin, Asmawati and Mohd Arshad, Arlina Nadia and Rahim, Norliana (2017) Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (2). pp. 27-36. ISSN 2550-1429

Abstract

This paper discusses the greatest challenge facing a pipeline inspection company, SEGA (not the real name) in Malaysia in providing its services to the oil and gas operators based on current practices, protocols and standards. However, the most important issue for SEGA as “new kid on the block” is how it must adopt new business development strategic directions to remain relevant, viable and profitable in the future. This further argues for greater investment in technology, people development and probably going outside of its territory that will enable a long-term drift towards zero tolerance on quality and greater extraction of local skilled field crew. Now, its strategic partners with GE on IP technology and TPS as the marketing arms thriving them to the next level of growth in order to sustain its business continuity and to become a prominent pipeline inspection company in Malaysia as well as in international markets in future.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Syed Mohamad, Syed Jamal Abdul NasirUNSPECIFIED
Osman, Muhamad ZulkifleeUNSPECIFIED
Kamarudin, AsmawatiUNSPECIFIED
Mohd Arshad, Arlina NadiaUNSPECIFIED
Rahim, NorlianaUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship (JIBE)
Journal: UiTM Journal > Journal of International Business, Economics and Entrepreneurship
ISSN: 2550-1429
Volume: 2
Number: 2
Page Range: pp. 27-36
Item ID: 28924
Uncontrolled Keywords: Business Development, Strategy, Oil and Gas, Porter’s, SWOT
URI: http://ir.uitm.edu.my/id/eprint/28924

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