A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]

Mahat, Fadhlina and Abdullah, Dahlan and Bahari, Khairil Anuar and Che Azmi, Nuruddin and Mohd Kamal, Saiful Bahri and Zainol, Noorliza (2020) A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 83-92. ISSN 2600-7274

Official URL: http://ejssh.uitm.edu.my

Abstract

A growing reliance on the Internet as an information source when making choices about hotel booking raises the need for more research into this issue. Within online hotel booking context, this study aims to investigate the influence of online review and online trust towards online booking intention. Furthermore, the mediating role of online trust will also have been examined. Based on review of past literature, six dimensions of online review construct are proposed namely, usefulness, reviewer expertise, timeliness, volume, valence and comprehension as predictors. The proposed model is supported by Stimulus-Organism-Response (S-O-R) model developed by Mehrabian and Rusell (1974). In the present study, online review is conceptualized as a second order construct. It is predicted that online review has positive effect on both online trust and online booking intention. Besides, online trust is predicted to has a positive effect on online booking intention. Finally, it is expected that the online trust mediates the relationship between online review and online booking intention. This study contributes to the existing body of knowledge by examining the role of online trust as mediator.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Mahat, Fadhlinafadhlina563@uitm.edu.my
Abdullah, Dahlandahla707@uitm.edu.my
Bahari, Khairil Anuarkhairil777@uitm.edu.my
Che Azmi, Nuruddinnuruddincheazmi@uitm.edu.my
Mohd Kamal, Saiful Bahrisaifu077@uitm.edu.my
Zainol, Noorlizanorliza_zainol @uitm.edu.my
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > Service industries
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus
Journal or Publication Title: ESTEEM Journal of Social Sciences and Humanities
ISSN: 2600-7274
Volume: 4
Page Range: pp. 83-92
Official URL: http://ejssh.uitm.edu.my
Item ID: 28805
Uncontrolled Keywords: Online review, Online trust, Online booking intention
URI: http://ir.uitm.edu.my/id/eprint/28805

Download

[img] Text
AJ_FADHLINA MAHAT EAJ P 20.pdf

Download (365kB)

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year