eWOM : The effect of online review and food quality on the intention to visit a restaurant / Arnieyantie Abdul Hadi

Abdul Hadi, Arnieyantie and Md Nor, Norfezah and Mohd Karim, Nadia Liana and Zulkafli, Muhammad Shakir and Othman, Nor Adiba eWOM : The effect of online review and food quality on the intention to visit a restaurant / Arnieyantie Abdul Hadi. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 46-56. ISSN 2600-7274

Official URL: http://ejssh.uitm.edu.my

Abstract

The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restaurants. The study was conducted by distributing a self administered questionnaire involving 156 respondents and analyzed using Statistical Package for the Social Sciences (SPSS) version 20. All variables measured was significantly influence the consumer's intention to visit restaurants, especially in terms of positive online reviews (eWOM), negative online reviews (eWOM) and online food quality reviews. Moreover, the results showed a positive relationship between positive online reviews, negative online reviews and food towards consumer intention to visit restaurant. The result also demonstrated that food quality online reviews was least effected on consumer intention to visit restaurant with lowest correlation value. The study confirmed that the online reviews became crutial in improving the quality of sales, image, food and also service of the restaurant.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Abdul Hadi, Arnieyantiearnieyanti@uitm.edu.my
Md Nor, Norfezahnorfezah420@uitm.edu.my
Mohd Karim, Nadia Liananadialiana@uitm.edu.my
Zulkafli, Muhammad Shakirmuhammadshakir297@uitm.edu.my
Othman, Nor AdibaUNSPECIFIED
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus
Journal or Publication Title: ESTEEM Journal of Social Sciences and Humanities
ISSN: 2600-7274
Volume: 4
Page Range: pp. 46-56
Official URL: http://ejssh.uitm.edu.my
Item ID: 28800
Uncontrolled Keywords: eWOM, online review, casual restaurant, service, quality
URI: http://ir.uitm.edu.my/id/eprint/28800

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