Country selection criteria practicing by TM to enter foreign country (Indonesia): a case study of Telekom Malaysia Berhad (TM) / Nor Alyda Aslinda Razak

Razak, Nor Alyda Aslinda (2011) Country selection criteria practicing by TM to enter foreign country (Indonesia): a case study of Telekom Malaysia Berhad (TM) / Nor Alyda Aslinda Razak. [Student Project] (Unpublished)

Abstract

Foreign entry strategy becomes common mode for company to internalize in foreign market. The purpose of this research is to study the country selection criteria practicing by TM to enter foreign country (Indonesia). In this study the researcher collects the information from observation, website, and secondary data such as journal, article, annual report, and text book. This study will help Telekom Malaysia Berhad to understand the criteria practicing by TM to enter international market in the case of Indonesia. In conclusion, some recommendation and strategy have been made for TM to operate successful in foreign country. This is important to improve company performance and for the profitability of the company. From the gap the researcher has identify the criteria selection practicing by TM to enter foreign country (Indonesia).

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Razak, Nor Alyda Aslinda2009642502
Contributors:
ContributionNameID Num. / Email
Thesis advisorIbrahim, AlisaUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > International economic relations
H Social Sciences > HF Commerce > International economic relations > Export marketing. International marketing
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Item ID: 28681
Uncontrolled Keywords: Foreign market; International market; Country selection criteriae
URI: http://ir.uitm.edu.my/id/eprint/28681

Download

[img] Text
PPb_NOR ALYDA ASLINDA RAZAK BM M 11_5.pdf

Download (119kB)

Fulltext

Fulltext is available at:
UNSPECIFIED

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year